Subject lines for text messages can be as helpful as they are for emails. When using the iMessage on your iPhone you can use subject lines. To turn this function on, go to SETTINGS > MESSAGES and turn on “Show Subject Field”. When you send a message, you will have the option to insert a subject line. It will make your messages easier to understand and easier to find if you need to go back to prior text messages.
Archives for January 2015
Coffee tastes differently based on the color of the cup – perception is reality
The Journal for Sensory Studies (July 2012) reported the color of the cup matters in terms of how we perceive the taste. In interviews with Roberto A Ferdman, Washington Post, the authors of the study said:
“Coffee-drinkers tended to experience the same cup of coffee differently depending on the color of the glassware they drank it from. We found a particularly significant difference between the white mug and the clear one.” Specifically, the white mug was associated with a more “intense” (or bitter) tasting cup of coffee, and the clear glass mug was not.
Good coffee is important to me and I have always had a strong preference for drinking from a glass cup. In fact, I have one in front of me at the moment.
I have spent much of my career helping people close the gap between perception and reality. I would not have guessed there was a statistically significant difference in taste of coffee based on the color of the mug its served in. These results are a strong reminder that … perception is reality to us. It is extremely true for personal relationships and for company brands. By definition we are unaware of our misperceptions. Once we learn about the gaps … they are easier to identify and make adjustments.
I am committed to letting every cup of coffee remind me that perception is reality … and I like glass cups for my coffee!
Links to the Washington Post Article and Journal of Senory Studies