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Archives for August 2018

Driving to Work

August 30, 2018 By Tom Mungavan Leave a Comment

The CIO at UnitedHealthcare shared the wisdom above.  He said, “There are days when we drive home frustrated. That’s okay as long as you are able to drive into work with a positive feeling about how you can make a difference in the day ahead.”

Feeling good about making a difference in the world is one of the greatest rewards. I am grateful for the many who work to make the world a better place. I am thankful for the opportunity to work with many of those committed difference makers.

 

The Hustle

August 28, 2018 By Tom Mungavan Leave a Comment

This quote is from the genius creator of the musical Hamilton, Lin-Manuel Miranda.

He was speaking of Alexander Hamilton’s behavior in the late 1700’s. It was true then and it’s true now – what got you here won’t get you there!

Carol Keers Executive Presence Tip

Cost of a Book

August 23, 2018 By Tom Mungavan Leave a Comment

I worked for B. Dalton Booksellers when they were the largest bookseller in the USA (and before founding Change Masters). At the time, B. Dalton could easily make or break the success of any book; that was of course before Amazon. We frequently had authors meet with us to promote their books.  Terry Mackin was a co-worker and continues to be a friend. He is also a master networker and historian.  He sent me a picture of Barbara Bush in a group photo that included me.

Prices for books have always had a wide range. As a bookseller it was common to have discussions about the price of books. What is the true cost of a book? What is the value proposition?  Sales studies have found the top 25% group of buyers quickly see total value. The bottom 25% do not see value; they only see price. The middle 50% are able to see value when it is pointed out to them. That is the group where persuasion is important.

Value proposition is the total investment relative to the total return. The total cost of a book is both what you paid for it and the time you spend reading the book.  So the real cost for a book is based much more on your time than the acquisition price. Furthermore, some books provide much more total return than others.  The worst value proposition are the books I have purchased and are still sitting on my bookshelf … doing me no good.

When writing “Seeing Yourself as Others Do” we worked very hard to provide as much value in as few pages as we could. Many people have told us we accomplished that objective. When people use the book with the study guide for teams, they find it even more valuable … that’s the way we like it.

Other High Value Propositions

How does total value proposition apply to other forms of learning? When I go to a five-day workshop, I am delighted if I get one usable idea per day. I seldom get that much return for my time and money.  The tuition cost is often low, but the cost of my time is high and so the value of the return is low. It’s not a good value proposition.

We now provide one-day, high intensity workshops for ten participants as a part of a three phase process that uses people’s time effectively and creates maximum impact. The workshop is called Persuasion, Perception and Executive Presence (PPEP). We find this maximizes the total value for participants.

When we look at our individual coaching product, our fees tend to be higher than a five-day workshop. However, we are very efficient and effective with our client’s time; and provide a life changing experience. The result is a much higher value proposition.

The Change Masters Academy provides valuable insights at a low cost and minimal amount of time expenditure using online learning. Some of our customers incorporate our videos into their internal training programs, and others use the videos for individual development. We receive very positive feedback on the value provided.

 

 

 

Confusion is Contagious

August 21, 2018 By Tom Mungavan Leave a Comment

“If there is mist in the pulpit, there will be fog in the pews!”

Becky Roloff
President of St. Catherine’s University

I met with a dear friend, Becky Roloff, yesterday. She shared the memorable quote above.

How often have you thought your message was crystal clear, but others’ response was a completely different outcome than you expected? Typically, this is because your message was too complicated. The simpler your message, the more effective it will be and the less likely to create fog in your pews!

Carol Keers’ Executive Presence tip

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